Four behavioural insights trials were implemented to investigate whether small changes in the placement and price of beverages would impact consumer choice and retail profit.
The trials resulted in the reduction of approximately 36,500 sugary drinks at The Alfred each year, while maintaining financial viability for retailers. These trials received huge interest nationally and internationally.
Find out more about how we reduced the appeal of sugar-sweetened drinks.
Healthy Communities: No more sugar coating 156 KB
Infographic outlining how we reduced the appeal of sugar-sweetened drinks at Alfred Health
Red drinks off display: A green light for healthy consumption 442 KB
Back in 2010, we launched Healthy Choices - a program to encourage people to choose healthier food and drinks at Alfred Health sites.
- Huse, O., Blake, M., Brooks, R., Corben, K., & Peeters, A. (2016). The effect on drink sales of removal of unhealthy drinks from display in a self-service café. Public Health Nutrition, 19(17), 3142-3145. doi:10.1017/S1368980016002482
- Boelson-Robinson, T., Backholer, K., Corben, K., Blake, M., Palmero, C., & Peeters, A. (2017). The effect of a change to healthy vending in a major Australian health service on sales of health and unhealthy food and beverages. Appetite, 114(2017), 73-81
- Behavioural insights and healthier lives: VicHealth’s inaugural leading Thinker residency, A report by David Halpern