The Alfred & La Roche Posay. Caring for All of You.
‘All of You’ is a new partnership initiative led by The Alfred Foundation in collaboration with Alfred Cancer, designed to enhance wellness and holistic care for people affected by cancer.
The initiative brings together The Alfred – one of Australia’s largest teaching and research hospitals known for its pioneering approach to next-generation cancer care – and founding partner La Roche-Posay, which has a 50-year heritage in skincare and skin-health innovation. Together we aim to improve the wellbeing and quality of life of cancer patients in Australia.
Developed to complement Alfred Cancer’s integrative approach to treating the whole person as well as the disease, ‘All of You’ supports programs and partnerships that promote wellbeing alongside traditional cancer treatments. Through this collaboration, La Roche-Posay will work with Alfred Cancer experts to help address the specific skin-related challenges faced by patients – such as skin toxicity, a common side-effect of chemotherapy, radiotherapy and immunotherapy.
As part of ‘All of You’, La Roche-Posay will provide education for healthcare professionals, including nurses, oncologists, haematologists, allied-health specialists, dermatologists and pharmacists. The partnership will also deliver support kits, products and education sessions for patients and carers – with a goal of assisting 300 patients and training 150 health-care professionals in the first year.
Professor Victoria Mar, Director of the Victorian Melanoma Service at The Alfred said “More than three-quarters of cancer patients experience skin side-effects from treatment. These can be so severe that patients halt or delay therapy, even though they can often be mitigated through simple skincare protocols. Education on minimising these effects is crucial to ensuring patient care is truly all-inclusive.”
The partnership complements the existing Minderoo Foundation Wellness Centre – a healing and supportive space for patients, families and carers within The Alfred’s Paula Fox Melanoma and Cancer Centre. The Integrative Oncology and Wellness Program offers a range of holistic mind-body therapies including mindfulness, yoga, pilates, massage, music and art therapy, allied-health exercise programs and oncology-safe beauty and makeup advice.
‘All of You’ is a partnership framework led by The Alfred Foundation to expand opportunities for corporate and philanthropic collaboration in wellness and integrative care at The Alfred.
La Roche-Posay also supports cancer-care initiatives nationally, including funding Australia’s first dermo-oncology clinic at the Princess Alexandra Hospital in Brisbane and sponsoring the McGrath Foundation to fund a metastatic breast-care nurse for three years.
